After the pandemic a surge of new yoga studios opened. It is important to note that we are thrilled that there are more opportunities for people to practice yoga and we hope that this trend continues. However we noticed that thousands of “yoga” studios opened but their primary offering is not yoga. In fact some of the largest new yoga franchises coined “boutique fitness” as a new term to describe their offering. If you’re still reading this you probably already know that asana is only one component of yoga and therefore, in our opinion boutique fitness does not describe what an actual yoga studio franchise has to offer. Thrive Yoga Studios is unique because we leverage the power of a franchised yoga studio collective but we understand that yoga is an inward journey, and a path to transformation. There is both an art and a science to the teachings of yoga and the teachings have been proven effective for over 2,000 years. Similar to our competitors we offer a successful studio template. Unlike our competitors we stay true to yoga, we trust the teachings and we do not feel compelled to trademark and mandate fusion, modernized, or branded experiences in our studios. Generally speaking, franchises are chasing numbers; and they want to be acquired by large investment firms. Thrive Yoga Studios is unlike any other franchise. Of course we are aware of critical business figures and the importance of volume and certain thresholds, but we aren’t trying to sell out of the industry. Our vision is to entirely transform the yoga studio franchise concept and make it so that studios can THRIVE despite any and all economic circumstance.